You are familiar with your current competition and regularly conduct a competitive business analysis. We flank this business view with the macroeconomic/international view. This adds an important dimension to the classic competitive and competitor analysis and makes your strategy more resilient.
- We analyse international value chains and can thus clarify customer and supplier relationships as well as negotiation positions.
- We evaluate framework conditions and regulations at international, national and regional level. This provides information about the production conditions of your competitors. Conversely, barriers to market entry can also be identified.
- We analyse market shares on national and international sales markets.
- We identify your future competition by identifying current research activities or companies from other industries that are penetrating your markets with the help of cross-cutting technologies. This way you are always one step ahead.